Steve Symington’s Blog

I suppose a better way to put it would be “Toyota’s expanding demographic.” That is, at least, what they’re going for as of late. Most notably, they seem to have their sites set on blue-collar America with their 2007 Tundra pickup.

Previously labeled as “almost full-sized,” the Tundra never really caught my eye until this year; according to Toyota’s execs, there’s little to link the new Tundra to its 2006 counterpart (it’s now five inches taller, four inches wider, 10 inches longer, includes a V8 option, and can tow 10,800 lbs).

Additionally, last year became the final All-American NASCAR when Toyota made its debut entry this year, which “predictably stirred up some debate among racing enthusiasts and evoked some red, white and blue patriotism.” Many people don’t seem to like the fact that Toyota, a Japan-based company, is digging it’s way deeper into American culture.
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